If you are looking to get more patients through Google Search, SEO (Search Engine Optimization) is the answer. While many dental and orthodontic practices attempt to grow a following on social media sites such as TikTok, Instagram and Snapchat, the highest conversion rate in terms of Internet Marketing for the orthodontic industry is Google Search. When users go to Google, they are actively searching for a service. When a family relocates to Chapel Hill from another state, they are not going to scour Instagram or Facebook for an orthodontist. They are going to type into Google search “Best Chapel Hill, NC Orthodontist”. The orthodontic practice that ranks at the top of search is likely going to get the new patients.
Rather than spending countless hours trying to figure out the TikTok or Instagram algorithms, it is wise to put marketing dollars into Search Engine Optimization (SEO) as this is a marketing service that will help orthodontic practices get patients in perpetuity. The half life of a TikTok or Instagram post is about three (3) hours. When a practice invests in SEO, they can get new patients for years to come. Much like with any business, it is wise to invest in the future. Investing in SEO is an investment in the future of the business with the highest conversion rate when it comes to Internet Marketing.
Chapel Hill, North Carolina is a very unique market as the UNC Dental School is in the heart of the town. There are dozens of dental and orthodontic students graduating every single year with the hopes of opening a practice that turns into a multi location practice. In 2023 and beyond, these dental and orthodontic students recognize that Internet Marketing is the way to acquire new patients. Spending money on the Yellow Pages, billboards or grocery store signs is simply not worth the money. TV and radio ads are extremely expensive and there is really no way to track who is listening to the ads. With Spotify owning music and Netflix owning streaming TV viewership it is not wise to spend a significant amount of money on radio and TV. There is always a time and a place to spend money on radio and TV when your brand has grown in scale, but early on, investing in a highly converting website and SEO is the best method to grow patients for an orthodontic practice in Chapel Hill, North Carolina.
Whether you are an orthodontic practice that is opening up in Southern Village, Meadowmont or in downtown Carrboro, there are opportunities to outrank your competitors. The easiest way to do this is to contact GO Media today and we can help you better assess how to get more new patients through Google Search marketing and your website.