Small businesses all over the United States are trying to gain customers, patients or increase sales. One of the quickest ways to do so is to increase the radius of the Google Maps listing. When someone is looking for the best orthodontist in Raleigh, North Carolina the first thing they are going to do is Google it. When Google first introduced the map listing into search it had SEVEN (7) listings. That was reduced down to three (3) and sometimes even just one (1) in late 2023. This is prime real estate as it always shows up on top of organic search results. The double whammy is the fact that millions of people are searching within the Google Maps app on their phone as well. So, is there a way to increase the radius of a Google Maps listing for a small business?

The answer is yes. Unfortunately, it is not as easy as clicking a few buttons and immediately getting more customers, patients or clients. Like all Search Engine Optimization (SEO) it takes time to see the true results. What is extremely difficult about the process is you must know the URL of the Google Business Profile and that is not exactly easy to find. When Googling and seeing a Maps listing, there isn’t exactly a URL link. If you want to expand the radius for a Richmond, VA dentist you must create links to the Google Business Profile URL. The skill of simply acquiring the URL for a business listing is extremely valuable. We at GO Media have years of experience expanding the radius of the maps listing of our clients. Contact us today if you want your Google Maps listing to expand larger than just 1.5 or 2 miles. Every 0.5 miles of expanding radius in Google search can mean dozens of new patients or customers every single week.

Note that expanding to an entire city is simply not realistic. Do not think you can rank #1 in the maps listing for the entire city of Houston or San Antonio, Texas. That said, if you have a specific industry niche or a specific service that is not offered by many other businesses, there is a potential to rank for an entire state for short tail keywords if the SEO is done properly.

If organic SEO and location based Maps Local Search SEO are done in a synchronized way your business can benefit greatly. You will get all the business from those looking in Google Maps or at the top of Google Search on top of all the long tail keywords that can come from organic search listings. You will not have to worry about trying to drum up business because Google will bring it all to you. That said, it would be advisable to hire an SEO expert that has decades of experience ranking website in the Google Maps 3 pack and in organic search. Allow GO Media to help you grow your business starting today.

Update (November 2023) – In September and October 2023 many businesses noticed a drop in their overall search traffic. In every case study we have completed, this drop is traffic was not due to a drop in search rankings. It was due to an adjustment in the way Google Search “looks” to users or searchers were using AI Chat Bots such as ChatGPT. As we have always said, consistency is key. Websites that continued to produce content and work on organic and location based Maps Local Search SEO not only saw that traffic come back in November 2023, they saw traffic increase dramatically. Before changing an SEO strategy completely or pulling the plug, remember that the Google Algorithm loves consistency.