Search engine optimization (SEO) is more popular today than ever before. This is mainly because consumers and patients are using the internet to find the products and services they want and need. If you’re an orthodontist, investing in SEO in 2023 is not an option. It’s a necessity if you’d like to beat the competition and grow your practice. Let’s take a closer look at what SEO is and how it can benefit you as an orthodontist.
What is SEO?
Put simply, SEO is the process of improving your orthodontist website so that it ranks higher in search engines like Google and attracts the right visitors. There are a number of SEO strategies that may help your site but the most common ones include keyword optimization, quality content, and link building. With a robust, strategic SEO strategy, you can ensure your website ranks for the exact words and phrases it needs to in order to do its job, bring in potential patients and convert them.
The Value of SEO
Let’s say you just moved to Miami and are looking for an orthodontist for your child. What do you do? You may ask your neighbors and colleagues for recommendations but there’s a good chance you’ll go online and search “orthodontist in Miami.” You’ll probably check out the websites of the orthodontists who come up on the first page of Google.
It’s highly unlikely that you’ll look anywhere past the first few results or pages to find the right orthodontist. After all, you lead a busy life and don’t have time to look at dozens of websites. The ones that rank high will probably earn your business.
This scenario demonstrates the power of SEO. If you’re an orthodontist in Miami but rank on page 12 instead of page 1, you’ll miss out on this patient and many other patients. The orthodontists who have invested in SEO will likely get the phone calls and new patient inquiries you desire.
How Go Media Can Help
SEO is ever-evolving so strategies that may have worked years ago are ineffective today. It’s also a time-consuming, ongoing process. Unfortunately, you can’t optimize your site one time and expect it to rank well forever. That’s where Go Media comes in. We specialize in SEO for orthodontists and know what it takes to help you generate new patients online.
Our team is well-versed in the latest, greatest SEO strategies and here to design a customized plan that works for your unique practice. Let us handle your SEO and digital marketing while you focus on what you’re good at, providing quality care to your patients. Whether you’re a new practice or have been around for decades, our SEO services can be invaluable. They may be just what you need to beat the competition and enjoy a profitable practice for years to come.
Contact Go Media for More Information
If you’re ready to take your orthodontic practice to new heights, we can help. Schedule a consultation with us today. We look forward to hearing from you!