Tampa, Florida is one of the fastest growing cities in America and for good reason. The climate is incredible year round, there are a number of beaches and resort locations within a 30 minute drive and the Florida business laws make it very attractive for entrepreneurs. With this in mind, it should come as no surprise that orthodontic and dental practices are trying to make their way to the top of Google search so they gain all those new patients relocating to the Tampa area. Search Engine Optimization (SEO) is the vehicle to get to the top of Google Search. Unlike TikTok, Instagram and other social media algorithms, the Google algorithm is not based on timeliness. It is based on links and longevity.
In a day and age when business start, grow and prosper on TikTok, it is very difficult for a dental or orthodontic practice to gain traction on social media. It can take hundreds and hundreds of hours to gain just 100 followers. Rather than spending a large part of a marketing budget on TikTok and Instagram, it would be very smart for a Tampa, Florida orthodontist to utilize their marketing spend on SEO. SEO will help an orthodontic practice acquire new patients for many years into the future. Once a website ranks well in Google Search, with ongoing SEO, it tends to start at the top of search. When a post goes viral on Instagram or TikTok, it disappears within 24-48 hours. This is why it is so hard for in house marketing teams to gain traction solely on social media.
Whether you are an orthodontist in Hyde Park, on South Howard or on Dale Mabry near Raymond James Stadium, you can be rest assured that families moving to the Tampa area are going to Google “Best Tampa Orthodontist”. The orthodontist that ranks at the top of Google Search is going to be the orthodontist that gets the most new patients. Unfortunately, it is not easy to rank at the top of Google Search. In fact, it is nearly impossible unless you have decades of experience studying the Google algorithm. Fortunately, we at GO Media have an SEO team that has over 20 years of experience when it comes to ranking websites at the top of Google Search.
If you are a Tampa area orthodontist looking to increase your new patients by getting leads from your website and Google search, contact us today and we can give you an assessment of your current website and point you in the right direction when it comes to SEO and Internet Marketing.