On November 30th, 2022 ChatGPT was released to the public for the first time. For non-paying customers, it was ChatGPT 3.5 and for paying customers, ChatGPT 4 was available on March 14th, 2023. Many business owners were not aware of the implications of AI and ChatGPT because there were much bigger concerns including inflation, a steeply falling stock market and rising interest rates. Now that things have stabilized (somewhat), business owners are starting to realize just how big of an impact AI and ChatGPT is having on the business world. It is even having a major affect on the Internet Marketing and SEO world.
Months ago, we published an article related to the negative affects ChatGPT content could have on the SEO of a website. We still believe this is the case, but we did not realize the full capabilities of ChatGPT at the time of that research. Now, we recognize that ChatGPT is not simply a ChatBot to write college papers and Internet blog posts. It is a generative AI software that will answer questions and create strategies that could take months or years. While we would not encourage website owners or business owners to use ChatGPT to write and publish all their content, it is a very effective tool. Think of ChatGPT like the best research librarian there has even been at an academic institution.
ChatGPT gets better as you ask it more questions. The people that are using ChatGPT the most effectively are asking the AI good and smart questions. The important part of using ChatGPT is to know exactly where the content is coming from. What most people do not know is the content that ChatGPT is pulling from is actually outdated all the way back to September 2021. If you ask ChatGPT who is the best college football team in 2023 it does not have an accurate answer. It knows the best college football team as of September 2021. While that might be the University of Georgia Bulldogs for both time periods, there are many other topics that have changed drastically since then.
For instance, in September 2021 PayPal’s stock price was around $280. Today, it is around $60. That is a significant difference. Keep this in mind before deciding to ask ChatGPT for stock picks, up to date oil prices or what is the best restaurant to open in Raleigh, NC in the last month.
As we continue to use and research generative AI and ChatGPT we will update this post.