AI and ChatGPT are the talk of the Internet world. You cannot turn on CNBC or any other news station without hearing about how Artificial Intelligence (AI) and ChatGPT will change the world as we know it right before our eyes. In fact, we have heard repeatedly that college students are basically perfecting their skills at ChatGPT rather than writing papers. While ChatGPT is a very effective tool and can be used for specific reasons, it will likely cause major problems for those that use it to create content for websites in hopes of ranking for competitive keywords.
Google has already released Bard AI to the public. While Bard AI is not nearly as good as ChatGPT, we must remember that the AI services that are available in May 2023 are using functions that were developed in early 2022. The current versions of both Bard AI and ChatGPT are not available to the public. The public is only available to use versions that are over one year old. If you asked ChatGPT who was going to win the 2023 NCAA Tournament it often gave answers for teams that didn’t even get into the tournament. If you ask Bard or ChatGPT to give you stock predictions for May 2023 they give prices that aren’t even close to where they are today. Remember, these versions are over a year old.
While it may be tempting for marketing and SEO agencies to pump out hundreds of pieces of content and publish them to the web, Google is hard at work creating penalties for websites that do this. It is not hard for the Google Algorithm to detect what was written by a human being versus what was written by an AI Chatbot. At GO Media, we have a team of SEO experts with over 20 years of experience in Search Engine Optimization. There have been dozens of algorithm updates to combat spam and players trying to game the system to rank websites that should not be at the top of Google Search. While ChatGPT content may rank for a few months or even up to a year, there will come a day of reckoning. Just ask Expertise.com and EzineArticles.com how it feels to lose over 90% of search traffic due to an algorithm update.
When working with GO Media and our SEO team, you can be rest assured that you will never have to worry about a Google Algorithm penalizing your site and taking over 90% of your search traffic. In fact, we know that our methods and skills will not only avoid penalties, it will help you overtake your competition when Google finds out they have been producing AI content for a significant period of time.
Note that everything is good in moderation. If you have published a single blog post that was written by ChatGPT, you will likely not trigger a penalty. Unfortunately, most people that working in marketing and especially Internet Marketing do not understand moderation. If they can get traffic for one article, why not write 25 articles, that will get 25 times more traffic, right? Wrong! Always use common sense and moderation when it comes to ChatGPT and AI.