While WordPress has been around since May 2003, it only started being a true website builder software in 2008 and 2009. Technically speaking, it wasn’t a fully capable website design software option until after 2011. That said, since the very beginnings, WordPress was built with discovery in mind. In the early days of WordPress, users could only sign up for a blog account. They could then blog under [username].wordpress.com. Many SEO experts that are extremely knowledgable today started with a wordpress.com website and played the game of tag clouds and getting indexed in Google Search.
Since WordPress wanted to grow its user base, it only made sense that the backend coding of the blog websites was complementary to the Google Spiders. The quicker Google crawled the WordPress blogs, the quicker they could be indexed in search and get more traffic. Believe it or not, back in 2008 and 2009 there were many search results that included a number of wordpress.com websites on the front page for highly competitive keywords.
After 2011 and 2012, in which WordPress expanded their themes and website building capabilities, most SEO experts committed to building and/or optimizing websites that were built with WordPress. It simply makes things a lot easier when it comes to the backend coding of a website and getting properly indexed and ranked in Google Search. There are plugin options to clean up the heading, meta description and title tags. There are options within the dashboard to change the title and/or tagline of the website. Everything is fluid and runs better than any other builder out there. SquareSpace and Wix.com have tried to offer builder website options but WordPress is the best when it comes to SEO and ranking in Google Search.
The only major issue with a WordPress website, in terms of SEO, is a highly customized theme that has too many bells and whistles. We know your business deserves a beautiful website with all the modern features, but making it too flashy can cause major issues when it comes to ranking in Google Search. Allow the team at GO Media help you build a new website that gets a significant amount of new business through the site.